diff --git a/backend/app/api/v1/admin.py b/backend/app/api/v1/admin.py
index 9d6458e..f5aa817 100644
--- a/backend/app/api/v1/admin.py
+++ b/backend/app/api/v1/admin.py
@@ -8,10 +8,11 @@ from app.api.deps import DbSession, CurrentUser, require_admin_with_2fa
 from app.models import User, UserRole, Marathon, MarathonStatus, Participant, Game, AdminLog, AdminActionType, StaticContent
 from app.schemas import (
     UserPublic, MessageResponse,
-    AdminUserResponse, BanUserRequest, AdminLogResponse, AdminLogsListResponse,
+    AdminUserResponse, BanUserRequest, AdminResetPasswordRequest, AdminLogResponse, AdminLogsListResponse,
     BroadcastRequest, BroadcastResponse, StaticContentResponse, StaticContentUpdate,
     StaticContentCreate, DashboardStats
 )
+from app.core.security import get_password_hash
 from app.services.telegram_notifier import telegram_notifier
 from app.core.rate_limit import limiter
 
@@ -431,6 +432,66 @@ async def unban_user(
     )
 
 
+# ============ Reset Password ============
+@router.post("/users/{user_id}/reset-password", response_model=AdminUserResponse)
+async def reset_user_password(
+    request: Request,
+    user_id: int,
+    data: AdminResetPasswordRequest,
+    current_user: CurrentUser,
+    db: DbSession,
+):
+    """Reset user password. Admin only."""
+    require_admin_with_2fa(current_user)
+
+    result = await db.execute(select(User).where(User.id == user_id))
+    user = result.scalar_one_or_none()
+    if not user:
+        raise HTTPException(status_code=404, detail="User not found")
+
+    # Hash and save new password
+    user.password_hash = get_password_hash(data.new_password)
+    await db.commit()
+    await db.refresh(user)
+
+    # Log action
+    await log_admin_action(
+        db, current_user.id, AdminActionType.USER_PASSWORD_RESET.value,
+        "user", user_id,
+        {"nickname": user.nickname},
+        request.client.host if request.client else None
+    )
+
+    # Notify user via Telegram if linked
+    if user.telegram_id:
+        await telegram_notifier.send_message(
+            user.telegram_id,
+            "🔐 <b>Ваш пароль был сброшен</b>\n\n"
+            "Администратор установил вам новый пароль. "
+            "Если это были не вы, свяжитесь с поддержкой."
+        )
+
+    marathons_count = await db.scalar(
+        select(func.count()).select_from(Participant).where(Participant.user_id == user.id)
+    )
+
+    return AdminUserResponse(
+        id=user.id,
+        login=user.login,
+        nickname=user.nickname,
+        role=user.role,
+        avatar_url=user.avatar_url,
+        telegram_id=user.telegram_id,
+        telegram_username=user.telegram_username,
+        marathons_count=marathons_count,
+        created_at=user.created_at.isoformat(),
+        is_banned=user.is_banned,
+        banned_at=user.banned_at.isoformat() if user.banned_at else None,
+        banned_until=user.banned_until.isoformat() if user.banned_until else None,
+        ban_reason=user.ban_reason,
+    )
+
+
 # ============ Force Finish Marathon ============
 @router.post("/marathons/{marathon_id}/force-finish", response_model=MessageResponse)
 async def force_finish_marathon(
diff --git a/backend/app/models/admin_log.py b/backend/app/models/admin_log.py
index afa4685..b7fae4e 100644
--- a/backend/app/models/admin_log.py
+++ b/backend/app/models/admin_log.py
@@ -12,6 +12,7 @@ class AdminActionType(str, Enum):
     USER_UNBAN = "user_unban"
     USER_AUTO_UNBAN = "user_auto_unban"  # System automatic unban
     USER_ROLE_CHANGE = "user_role_change"
+    USER_PASSWORD_RESET = "user_password_reset"
 
     # Marathon actions
     MARATHON_FORCE_FINISH = "marathon_force_finish"
diff --git a/backend/app/schemas/__init__.py b/backend/app/schemas/__init__.py
index 34d3568..e49064c 100644
--- a/backend/app/schemas/__init__.py
+++ b/backend/app/schemas/__init__.py
@@ -83,6 +83,7 @@ from app.schemas.dispute import (
 )
 from app.schemas.admin import (
     BanUserRequest,
+    AdminResetPasswordRequest,
     AdminUserResponse,
     AdminLogResponse,
     AdminLogsListResponse,
@@ -175,6 +176,7 @@ __all__ = [
     "ReturnedAssignmentResponse",
     # Admin
     "BanUserRequest",
+    "AdminResetPasswordRequest",
     "AdminUserResponse",
     "AdminLogResponse",
     "AdminLogsListResponse",
diff --git a/backend/app/schemas/admin.py b/backend/app/schemas/admin.py
index 5323e26..cadf302 100644
--- a/backend/app/schemas/admin.py
+++ b/backend/app/schemas/admin.py
@@ -9,6 +9,10 @@ class BanUserRequest(BaseModel):
     banned_until: datetime | None = None  # None = permanent ban
 
 
+class AdminResetPasswordRequest(BaseModel):
+    new_password: str = Field(..., min_length=6, max_length=100)
+
+
 class AdminUserResponse(BaseModel):
     id: int
     login: str
diff --git a/frontend/public/telegram_bot_banner.png b/frontend/public/telegram_bot_banner.png
new file mode 100644
index 0000000..67d87dc
Binary files /dev/null and b/frontend/public/telegram_bot_banner.png differ
diff --git a/frontend/src/api/admin.ts b/frontend/src/api/admin.ts
index 2b3c500..aba7708 100644
--- a/frontend/src/api/admin.ts
+++ b/frontend/src/api/admin.ts
@@ -52,6 +52,13 @@ export const adminApi = {
     return response.data
   },
 
+  resetUserPassword: async (id: number, newPassword: string): Promise<AdminUser> => {
+    const response = await client.post<AdminUser>(`/admin/users/${id}/reset-password`, {
+      new_password: newPassword,
+    })
+    return response.data
+  },
+
   // Marathons
   listMarathons: async (skip = 0, limit = 50, search?: string): Promise<AdminMarathon[]> => {
     const params: Record<string, unknown> = { skip, limit }
diff --git a/frontend/src/pages/admin/AdminUsersPage.tsx b/frontend/src/pages/admin/AdminUsersPage.tsx
index 493e8ad..5cda106 100644
--- a/frontend/src/pages/admin/AdminUsersPage.tsx
+++ b/frontend/src/pages/admin/AdminUsersPage.tsx
@@ -4,7 +4,7 @@ import type { AdminUser, UserRole } from '@/types'
 import { useToast } from '@/store/toast'
 import { useConfirm } from '@/store/confirm'
 import { NeonButton } from '@/components/ui'
-import { Search, Ban, UserCheck, Shield, ShieldOff, ChevronLeft, ChevronRight, Users, X } from 'lucide-react'
+import { Search, Ban, UserCheck, Shield, ShieldOff, ChevronLeft, ChevronRight, Users, X, KeyRound } from 'lucide-react'
 
 export function AdminUsersPage() {
   const [users, setUsers] = useState<AdminUser[]>([])
@@ -17,6 +17,9 @@ export function AdminUsersPage() {
   const [banDuration, setBanDuration] = useState<string>('permanent')
   const [banCustomDate, setBanCustomDate] = useState('')
   const [banning, setBanning] = useState(false)
+  const [resetPasswordUser, setResetPasswordUser] = useState<AdminUser | null>(null)
+  const [newPassword, setNewPassword] = useState('')
+  const [resettingPassword, setResettingPassword] = useState(false)
 
   const toast = useToast()
   const confirm = useConfirm()
@@ -120,6 +123,24 @@ export function AdminUsersPage() {
     }
   }
 
+  const handleResetPassword = async () => {
+    if (!resetPasswordUser || !newPassword.trim() || newPassword.length < 6) return
+
+    setResettingPassword(true)
+    try {
+      const updated = await adminApi.resetUserPassword(resetPasswordUser.id, newPassword)
+      setUsers(users.map(u => u.id === updated.id ? updated : u))
+      toast.success(`Пароль ${updated.nickname} сброшен`)
+      setResetPasswordUser(null)
+      setNewPassword('')
+    } catch (err) {
+      console.error('Failed to reset password:', err)
+      toast.error('Ошибка сброса пароля')
+    } finally {
+      setResettingPassword(false)
+    }
+  }
+
   return (
     <div className="space-y-6">
       {/* Header */}
@@ -265,6 +286,14 @@ export function AdminUsersPage() {
                             <Shield className="w-4 h-4" />
                           </button>
                         )}
+
+                        <button
+                          onClick={() => setResetPasswordUser(user)}
+                          className="p-2 text-yellow-400 hover:bg-yellow-500/20 rounded-lg transition-colors"
+                          title="Сбросить пароль"
+                        >
+                          <KeyRound className="w-4 h-4" />
+                        </button>
                       </div>
                     </td>
                   </tr>
@@ -393,6 +422,71 @@ export function AdminUsersPage() {
           </div>
         </div>
       )}
+
+      {/* Reset Password Modal */}
+      {resetPasswordUser && (
+        <div className="fixed inset-0 bg-black/60 backdrop-blur-sm flex items-center justify-center z-50">
+          <div className="glass rounded-2xl p-6 max-w-md w-full mx-4 border border-dark-600 shadow-2xl">
+            <div className="flex items-center justify-between mb-6">
+              <h3 className="text-lg font-semibold text-white flex items-center gap-2">
+                <KeyRound className="w-5 h-5 text-yellow-400" />
+                Сбросить пароль {resetPasswordUser.nickname}
+              </h3>
+              <button
+                onClick={() => {
+                  setResetPasswordUser(null)
+                  setNewPassword('')
+                }}
+                className="p-1.5 text-gray-400 hover:text-white rounded-lg hover:bg-dark-600/50 transition-colors"
+              >
+                <X className="w-5 h-5" />
+              </button>
+            </div>
+
+            <div className="mb-6">
+              <label className="block text-sm font-medium text-gray-300 mb-2">
+                Новый пароль
+              </label>
+              <input
+                type="text"
+                value={newPassword}
+                onChange={(e) => setNewPassword(e.target.value)}
+                placeholder="Минимум 6 символов"
+                className="w-full bg-dark-700/50 border border-dark-600 rounded-xl px-4 py-2.5 text-white placeholder:text-gray-500 focus:outline-none focus:border-accent-500/50 transition-colors"
+              />
+              {newPassword && newPassword.length < 6 && (
+                <p className="mt-2 text-sm text-red-400">Пароль должен быть минимум 6 символов</p>
+              )}
+              {resetPasswordUser.telegram_id && (
+                <p className="mt-2 text-sm text-gray-400">
+                  Пользователь получит уведомление в Telegram о смене пароля
+                </p>
+              )}
+            </div>
+
+            <div className="flex gap-3 justify-end">
+              <NeonButton
+                variant="ghost"
+                onClick={() => {
+                  setResetPasswordUser(null)
+                  setNewPassword('')
+                }}
+              >
+                Отмена
+              </NeonButton>
+              <NeonButton
+                color="neon"
+                onClick={handleResetPassword}
+                disabled={!newPassword.trim() || newPassword.length < 6 || resettingPassword}
+                isLoading={resettingPassword}
+                icon={<KeyRound className="w-4 h-4" />}
+              >
+                Сбросить
+              </NeonButton>
+            </div>
+          </div>
+        </div>
+      )}
     </div>
   )
 }